Infatuated with the bittersweet, syrupy allure of the Aperol spritz, Americans have rediscovered a taste for aperitivo and digestivo bitters. Enter amaro. While Campari is the ruby red king of bitter aperitivi, other darker, herbaceous digestivi have resurrected in it’s wake, ready to tackle cocktail menus and bar carts across the country.
But the history of amaro goes back. Waaaay back. And in cleaning my great grandma’s house my grandma found a cardboard box of amaro from yesteryear. You see, my great grandma didn’t drink. Her amaro stash grew from generous house guests who graciously brought a bottle upon each visit. Stubborn enough to not indulge in a drop but kind enough to hold on to each bottle, my great grandma unknowingly bestowed a treasure trove of flavors unto me. Thanks Grandma Maria.
Now normally I would not condone eating old food. Don’t eat the candy you found in your closet from a Halloween of yore. But properly stored vintage alcohol? Dive in. A barrel aged bourbon develops its unique flavor because of age. A vintage red wine has subtleties that a younger wine has not yet developed. Not to say all old alcohol remains drinkable, proceed with sensible caution.
What’s in amaro?
I realize I’ve been drinking this stuff for a while and have no idea what’s in it. Oops. Each one is different, ranging from sweet like caramel to bitter like licorice, with unique secret recipes like mystical potions. Some even taste medicinal.
I’m lucky to have two vintage amari in my house: Amaro dell’Etna and Cynar. Amaro dell’Etna‘s ingredient list contains orange peel, licorice and vanilla. The recipe dates back to 1901, but is still available new in sores today. Cynar, a name derived from the latin botanical name for artichoke, is surprise surprise made of artichoke along with 13 other herbs and plants. Younger than Amaro dell’Etna, Cynar debuted in Italy in 1952.
The bitterness makes them adequate swaps for bitters in classic cocktails. Each unique blend also can suffice as the base for a contact and/or enjoyed on it’s own or with seltzer. The versatility alone makes a no-brainer case for keeping amaro in your home bar. Don’t worry, there’s one for everyone.
Is old amaro safe to drink?
Short answer, yes. Finding a bottle of Campari from 1950 is an incredible feat for negroni aficionados. But proper storage can make or break a vintage. Like Campari and Cynar, liqueurs don’t need to be refrigerated due to the sugar content. Approach vintage vermouth, lillet and any other fortified wines with caution. Opened or unopened, when exposed to light and heat, fortified wines can lose umf.
Where to store vintage amaro?
To reiterate, amaro’s sugar content keeps it shelf stable. So room temperature storage should not be a problem. However, take caution when drinking an old amaro that’s already been open. While oxidation won’t harm you, it will impact the thickness as the sugars turn into glycerin. It’s just a recipe for meh amaro experience. Best to keep vintage amaro unopened and out of direct sunlight until ready to drink.
What happens to the flavor?
The resulting flavor of aged amari varies greatly between styles. Additionally, due to changes in machinery and ownership, while ingredients might be the same every time, amari can vary between decades as well. Flavor can become sweeter and more syrupy or mellow as the bitter herbs meld together further. It’s an adventurous way to taste beyond switching between styles of amaro. Trying today’s version of Cynar, for example, alongside my beloved found bottle can showcase how the flavors evolved over time.
Let’s talk labels
I’m not ashamed to admit that I’ve had an infatuation with vintage alcohol labels for a very long time: the art nouveau styles of absinthe ads to the futurism era Campari posters shaped my appreciation for the liqueurs. The text and colors of these labels tell so much about when they were conceived. The Amaro dell’Etna, with an older formula, uses embellished text and a painted landscape paying homage to a classic style, while the Cynar label uses block text and a modern design ringing in the 1950’s idea of the future. While both labels now reflect the past, each exists in its own era forever, reflecting the art and sentiment of each era.
Cocktail connoisseurs and vintage collectors can appreciate the impact these liqueurs have had on the culinary and advertising worlds. If you aren’t lucky enough to inherit a dusty cardboard box of amaro, you can taste older bottles at specialty wine shops and cocktail bars. If you’re curious to try an amaro at all, the next time you’re interested in an Aperol spritz at the bar, ask for one with a different bitter liqueur instead.
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